Impact Study // CBRE

CBRE + Tenre

AI Adoption Consulting & Enablement

CBRE had the tool. We came in to turn it into a habit.

A Fortune Global 500 firm with a brand-new tool

Getting access to Claude is the easy part. Knowing what to do with it is the work.

CBRE is the world's largest commercial real estate services firm. They'd just rolled out access to Claude across teams — and hit the same wall almost every enterprise does. The tool was sitting there, powerful and unfamiliar, with no obvious first move.

They didn't need another license or another demo. They needed someone to walk in, figure out where AI would actually move the needle for their specific work, and get their people using it with confidence.

“We went from 'we have Claude now' to 'here's exactly what we use it for.'”

CBRE team

/0.1

Find the use cases worth doing first

We started where the value was, not where the hype was. Sitting with their teams, we mapped the actual day-to-day work and pulled out the tasks where AI would save the most time or unlock something they couldn't do before — then ranked them by leverage so the rollout started with wins, not experiments.

The goal was a short list of high-confidence use cases their people would feel in week one, not a glossy deck of everything that's theoretically possible.

/0.2

Train the people, then stand it up

Identifying use cases is half of it. We trained CBRE's teams hands-on — how to prompt, where to trust the output and where to check it, and how to fold AI into workflows they already run. Then we helped set the workflows up so the practice outlasted the training session.

The point wasn't a one-time workshop. It was leaving behind teams who knew what to reach for, and the setup to actually reach for it.

The engagement wasn't a system we shipped and walked away from — it was getting a world-class firm from access to adoption, with the use cases identified, the people trained, and the workflows in place to keep going.

Client: CBRE
Engagement: Hands-on AI consulting & enablement
Scope: Use-case discovery, training, workflow setup

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